2,400+
Cakes Delivered Since 2019
98%
Client Satisfaction Rate
150+
Wedding Celebrations Served
6
Years of Dedicated Craft
Baking That Speaks
Before You Taste It
At Virtue Bakes, every loaf, layer, and lattice begins with a conversation. We listen to your occasion, your flavour memories, your vision — then translate it into something edible and extraordinary. Based in Wales, we serve celebrations, corporate gatherings, and the simple joy of a perfect weekday pastry.
"They didn't just bake our wedding cake — they captured our entire story in three tiers." — Rhiannon & Dafydd, Swansea
Start Your OrderWhat We Bake & How We Think About It
Celebration Cakes
Birthdays, anniversaries, milestones. Multi-tiered or single-layer. Fondant sculpture or naked buttercream. Every cake is designed from scratch — no templates, no shortcuts.
Pastry Collections
Croissants, danishes, tarts, éclairs. Our laminated doughs rest for 72 hours. We source Welsh butter and seasonal fruit to build flavour that changes with the calendar.
Artisan Bread
Sourdough, rye, focaccia, brioche. Our starters are over four years old. We mill a portion of our flour in-house from heritage Welsh grain varieties.
Corporate & Event Catering
Curated bake boxes, branded biscuits, dessert tables, afternoon tea service. We handle logistics so you focus on your guests.
Wedding Programmes
Full wedding bake packages: cake, favours, dessert bar, morning pastries for the bridal suite. Tasting sessions included in every booking.
Dietary Pathways
Vegan, gluten-free, sugar-reduced, nut-free. Not afterthoughts — fully developed recipes that taste as they should, without compromise.
From Enquiry to Delivery: Your Bake Journey
Conversation
Tell us about your occasion, preferences, dietary needs, and timeline. We'll ask the right questions to understand your vision.
Proposal & Tasting
We send a detailed proposal with flavour options and pricing. For celebration cakes and weddings, we arrange an in-person or posted tasting box.
Creation
Your order enters our baking schedule. We source ingredients, prep components, and build your bakes in our dedicated kitchen in Wales.
Quality Check
Every item is photographed and inspected before packaging. We confirm delivery logistics and timing with you directly.
Delivery & Enjoyment
We deliver personally within our local range or use temperature-controlled couriers for wider Wales. Setup assistance available for events.
We ordered 200 individual pastries for a product launch. Every single one arrived perfect. The lemon tarts were the talk of the evening — three clients asked for Virtue Bakes' details.
— Gareth P., Marketing Director, CardiffMy daughter has coeliac disease. Finding a baker who treats gluten-free as a real craft, not a compromise, changed everything. Her birthday cake was the best she's ever had.
— Megan T., AberystwythThe sourdough subscription has become a weekend ritual. Consistent, flavourful, and the crust is extraordinary. We've stopped buying bread anywhere else entirely.
— Ian & Claire W., NewportCapability & Pricing Guide
| Category | Lead Time | Starting From |
|---|---|---|
| Artisan Bread (per loaf) | 2 days | £4.50 |
| Pastry Box (6 pieces) | 3 days | £18 |
| Birthday / Celebration Cake | 7 days | £65 |
| Wedding Cake (3 tier) | 4 weeks | £320 |
| Corporate Catering (per head) | 10 days | £12 |
| Dietary-Specific Bakes | 5 days | £8 |
| Monthly Bread Subscription | Ongoing | £38/mo |
Common Questions
Do you deliver outside Wales? +
Can I request a custom flavour? +
What allergens do you handle? +
How does the bread subscription work? +
What is your cancellation policy? +
Place an Enquiry
Contact Details
📍 449 Common Lane, North Schowalter Green, Wales, ID4 7FC, United Kingdom
Open Monday–Saturday, 7am–5pm